Years ago, event planners and organizers sold tickets in-person or by the phone, while some people went to physical box offices to pick up their admission tickets for events. These procedures may have worked before, but nowadays, doing these things are impractical and inefficient.
Online shopping is growing so fast that the market size for it is expected to reach 4 trillion in 2020, according to Optin. This means selling your event tickets through an online selling platform such as Tixily, should be a requirement.
If you happen to be an event organizer or planner and having hesitation about selling tickets online, then you have come to the right place. Below are smart reasons why you should sell tickets online.
Cater to a Wider Target Market
According to an article by Oberlo, 1.8 billion people all over the globe purchased goods online last 2018. 2% of online shoppers buy at least once per month, 26% shop once a week, and 3% shop daily.
With so many people doing online shopping regularly, you are missing opportunities by not selling your tickets online and catering to a vast target market. By putting up your events and selling admissions through online platforms such as Tixily, you are increasing your chances of having sold-out events or conferences.
If you are an event organizer, then you are already aware that time is the most precious resource. This is why when handling events, you have staff and personnel to help you get things done; because managing them yourself would be inefficient. Likewise, selling tickets online saves you more time.
Online ticket selling will get things done faster with less time involved. You will no longer have to spend time managing the ticket selling process because everything is automated, giving you maximum convenience.
Save More Money
Aside from convenience, online ticket selling is also cost-efficient. Selling tickets the traditional way is costly because you have to pay for operational expenses. You will have to buy printers, printer inks, paper, or you would need to outsource these to printing firms.
Aside from printing, you would also need to pay for telephone bills used for contacting your customers and salaries of the staff who are in charge of the ticket selling process.
Online ticket selling saves you more money because the fees are so minimal; it is as if you are not paying anything at all. Since you spend less money on the ticket selling process, cash flow is better that leads to a boost in profit margin.
Easier Marketing and Advertising
One of the added benefits of selling tickets online is how easy it is to do marketing and advertising. Having your admission tickets posted on an online platform, such as Tixily, is an advantage because you can launch promotions and marketing campaigns on the fly. You can even promote your events multiple times with just a few clicks of a button.
Being a part of an online platform, you can also target audiences who might be interested in your events by sharing them on social media websites, such as Facebook, Instagram, and Twitter.
Putting up your tickets for sale online will undoubtedly increase your ticket sales compared to conventional and traditional methods. The money and time that you will save together with advertising and marketing opportunities will undoubtedly boost your operational efficiencies. Hopefully, this article has helped you decide to sell tickets online.