Today, many companies use digital strategies to promote their goods and services. In this regard, you have many options.
For instance, you can use a b2b contacts database and send cold emails to share the content or apply guest posting to attract traffic to your website.
Yet, what can give you an advantage and support your other strategies is using LinkedIn for business.
You may ask: “Why has email communication grown?” LinkedIn, with its networking, can be a reason.
Besides, it is an excellent solution for B2B and B2C actors, offering great benefits and marketing opportunities.
Read on to learn how to use LinkedIn effectively and why you should consider using this social media to grow your business.
Why Linkedin is Important
The significance of such social media as LinkedIn lies in its users and functions.
In particular, LinkedIn contemplates a space where business people (more than 850 million users) share their news, discuss issues and seek recommendations, creating an environment for professional growth and career development.
Thus, having this in mind, LinkedIn can provide:
- A platform for engagement. Using LinkedIn for business will allow you to grow your followers and establish an online presence.
- Access to business communities. When you access the communities, you can get knowledge and insights about industries and leads. Moreover, you can use it to create your own community and back the lead generation.
- Vast networking possibilities. Also, due to the social media nature, you can establish relationships with various people and share content with multiple audiences.
- Targeting options. LinkedIn targeted ads are the reason why many specialists use LinkedIn marketing solutions for sharing lead magnets, promos, and blog posts.
Linkedin Benefits for Business
As you can see, LinkedIn is important because of the audience hanging out and the discussions that take place there. For B2B and B2C companies, it grants significant possibilities and benefits. What are they?
- Visibility of the content. When you have a developed network, the quality content created for your LinkedIn marketing strategy gets you coverage and attracts leads.
- Higher credibility. If you decide to design a LinkedIn marketing strategy, you are likely to set your LinkedIn accounts for businesses. It means you will display your products, skills, qualifications, and activity, thus contributing to your image, expertise, and its turn, credibility.
- Deep connections with quality leads. By engaging and connecting with people, you can access their profiles, identify the leads that are likely to become prospects, and create a strong community.
- Expert collaboration. Another benefit LinkedIn offers is concerned with experts and influencers that use it. You can reach out to them and agree on a promotion or mention of your product. Moreover, you can even hire experts, as LinkedIn is effective for recruiting.
How to Use Linkedin for Business
Business promotion on LinkedIn requires you to take into account the ideas of social selling, expertise, and networking that will allow you to share content and develop relationships.
Here are the crucial steps that will help you to use LinkedIn for marketing:
Create a profile to project an image
The first pillar of your LinkedIn marketing strategy is the personal page or a profile. It allows building an image and making connections on LinkedIn. What do people want to know before accepting your invitation? They check your expertise, skills, and motives.
Thus, when you optimize a page, make sure you mention your skills and experience.
Moreover, fill out the summary, link your profile to your company and insert an appealing photo of yourself. That way, you will look professional.
Share content backed by the expertise
At the same time, put the content strategy with quality pieces in the center of your operation. You should focus on and show expertise.
It means that you can do research and create case studies that will provide value to your future customer. Ideally, they should learn from those pieces.
Besides, you can collaborate with experts to create blogs and articles. Just write them in DM or reach out via outreach.
After you make a piece, you can share it in your feed or as separate targeted messages and monitor results with such a LinkedIn service as Sales Navigator.
Develop relationships and engage
Also, you will need to build relations with the leads. In this regard, the concepts of social selling may help you. Reach out to the people, engage with them and provide value.
For instance, when your LinkedIn target posts something, go to the comments and leave a message producing value.
Moreover, you can export LinkedIn profile of your target and use their info for personalized outreach.
How to Get Linkedin Connections
Importantly, getting connections on LinkedIn allows you to enlarge your network and share content. To have more connections, you can:
- Send InMails or invitations. Working with LinkedIn influencers shows that you should take a proactive position and write to people to offer collaboration or connection. With InMails, you can send them an email. You can have several follow-ups. Yet, don’t be too pushy.
- Go into groups and engage there. The groups are the places where people discuss issues. If you manage to give a solution, you are likely to have a ground for connection. Thus, provide value and engage often.
- Be visible to the audience. Study hashtags and research what is trendy. Based on the results, make a business page or a personal one and provide valuable pieces that would help you boost your visibility and relevance of your posts..
- Work on personalization and meeting needs. The successful connection starts with the hooking and appealing to the lead. The best way to reflect on this is to do prior research. Therefore, if you have a LinkedIn target group, do the LinkedIn search by name and company before, see what they have in common, and create an approach to answer their needs. After it, study their profile to get details that will put you and them on the same page.
+4 years I have been working in content marketing mainly in B2B, international market. I’ve already had experience with 10 long-term projects (both freelance and full-time). Now I work in a SaaS for salespeople and take side projects. I mentored 3 people, and continue sharing my knowledge in various forms.