Information technologies have revolutionized the ways we approach marketing. Instead of relying on Radio, TV, and other forms of traditional media, we can utilize the internet and its many systems to draw attention to and distribute information about new products and services.
The flexibility of the web and the structures it provides for marketing can thrive due to the influence it has over our lives.
Anyone with a smart device can access this network of computers and the wonders of an addictive digital world.
What captures our interest the most are the enormous networks of digital entertainment.
From large companies to independent content creators, anyone can discover content that allows us to pass the quality time by looking at the screen.
Large social media networks and their algorithms do a great job at providing visitors with entertainment tailored to their needs. .
The level of production and engagement coming from the influencers can sometimes rival tv shows while surpassing them in enjoyment.
The creators pour their souls into perfecting their craft but rarely get recognized by larger networks that would help them turn a cherished hobby into a source of income.
Thankfully, independent creators can earn money through advertising – either through automated ads run by the network or arranged sponsorships with interested companies.
Content creators are not the only benefactors in this arrangement. Partnerships between businesses and influencers are an effective digital marketing strategy.
Instead of relying on traditional media outlets to reach out to potential customers, companies can tap into audiences that show clear signs of interest in their products and services.
In this article, we will discuss the manipulation of public information on the internet to find micro-influencers – small content creators with a growing loyal fanbase that feel a deeper connection and involvement in their success.
To discover these individuals, we will use web scraping – a process of using automated bots to extract information from targeted websites.
Data aggregation is an essential business automation task that can assist a company in practically every niche.
We will discuss how web scrapers can be used to discover content creators. Last, but not least, is the importance of proxy servers in the extraction process.
Proxies protect the company’s network identity and ensure that business automation tasks continue without interruptions.
Check out Smartproxy if you want to learn more about these intermediary servers from a business-oriented proxy provider.
Aggregate Data to Discover Network Connections
We can find the rising micro-influencers by scanning social media networks to discover connections between similar content creators. After the extracted code is parsed, the result should be a list of accounts with audiences that could show interest in an advertised product.
After successful discovery, an email letter with a sponsorship deal is the next step that ensures a partnership.
Micro-Influencers may have a lesser following than the biggest names on social media platforms but their prices are lower, and smaller audiences create a tighter community that pays closer attention to the decisions of their beloved content creator, making them more susceptible to paid aid if the influencer does a good job at selling them.
Of course, striking up a deal with bigger content creators has a bigger outreach, but even with sufficient resources, incorporating some micro-influencers into the mix can be a great addition to your digital marketing campaign.
Targeting Publicly Available Networks
Each social media network has its unique strengths that create different circumstances for advertisement. Instagram is the most popular platform for micro-influencers because it has a simple format – a set of pictures and text for a simple yet effective ad.
Picture-based networks are the best for selling cosmetic and hygiene products that can be complemented with photographs of a product and its usage.
Businesses that are part of this market can use web scraping to discover influencers that structure their content around reviewing similar products. Instagram creates a platform for content with favorable circumstances to advertise products for a female audience.
Platforms that are structured around longer videos as a form of entertainment are better suited for the advertisement of products that require more explanation in their usage.
While beauty products are easy to advertise in pictures, digital tools, video games, and other services are more suited for a video format.
Social media networks like YouTube have a wide array of content for a male audience and the micro-influencers creating videos that appeal to their needs are more likely to react to show interest in similar products.
The Significance of Proxy Servers
To discover these influencers for digital marketing campaigns, businesses have to scrape through tons of data on social media networks. While public data aggregation is a lawful process, big tech companies have their own strict rules in dealing with web scraping bots.
We can bypass these limitations and avoid IP bans by concealing the connections of scraping bots with rotating residential proxies.
Instead of sending data requests through the company address, we use IPs from real devices all around the world to protect scrapers and ensure the continuation of their work.
With web scrapers and the protection of proxy servers, we can keep pushing the boundaries of efficiency with online marketing automation.
The experience gained in discovering micro-influencers should translate into the effective execution of further data aggregation tasks.
While public information may not have much significance to an average user, once we automate its extraction and organization, we can analyze and use it for further company improvements.