The Definitive Guide to CTV Platform Ad Specs 

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The true potential of Connected TV is gradually being fulfilled as the technology continues to take shape. More than half of all adults living in the United States watch content through devices connected to the internet.

Continue digging down deep into the Connected TV phenomenon and you’ll understand the importance of CTV video specs.

Below, we flesh out the top CTV platforms’ ad specs to help business owners get a better sense of how to use this important medium for video ad campaigns.

Roku

Roku, a pioneer in CTV, is a streaming trailblazer in every sense of the word. Roku serves customers throughout the United States, the rest of North America, Europe and Latin America.

Roku’s internal advertising tools set the stage for businesses to connect with audiences through cutting edge video streaming technology.

Roku is even advanced to the point that it allows for ad personalization.

The video specs for Roku CTV advertising are an aspect ratio of 4:3, a file size capped between 25 MB and 100 MB and video length of 60 seconds, 30 seconds or 15 seconds. 



Hulu

Hulu has nearly 40 million paid subscribers, making it one of the industry’s top streaming services.

Hulu offers a full library of unique content along with instantaneous access to shows from the top broadcast networks in the United States.

Hulu even provides video advertising packages businesses can use to put ads in streaming video content considered long-form. 

Hulu’s advertising specifications are an aspect ratio of 16:9, a bitrate minimum of 15,000 kb/s, content length between 15 and 30 seconds and a capped file size of 10 gigabytes.

In terms of frame rate, Hulu video content is streamed at 29.97 FPS, 25 FPS and 23.98 FPS.



Amazon

The Amazon streaming video platform empowers customers to access Prime Video, apps, Freevee and plenty more.

Businesses can advertise directly through Amazon Fire TV or with one of the device’s many video on demand platforms.

Amazon’s CTV platform specs include a video length of 15 or 30 seconds, a bitrate of 8 mbps, a 500 megabyte maximum file size and a 16×9 aspect ratio.

Amazon’s streaming service also has a recommended frame rate of 23.976 though 29.97, 25 and 24 are also available. File types of MPEG-4, MPEG-2 and H.264 are functional on the platform.



Peacock

NBC’s Peacock video service has nearly 400 TV programs, thousands of movies, live sports and additional content.

More than 50 million people use the streaming service. Nearly 10 million users are paid subscribers. In terms of ad specs, Peacock limits the file size to 10 gigabytes. 

The streaming service requires that CTV ads have a 16:9 aspect ratio.

Peacock video ads have a bitrate in excess of 15 mbps and a required video AD-ID file type though .mp4s and .movs will also function. The video ad’s frame rate must be between 23.98 and 29.97.



Tubi

Tubi has nearly 40,000 TV shows and movies. Tubi has drawn in nearly 50 million users partially because it is available at no cost.

This video content streaming service custom tailors the viewing experience for each individual users, providing customized content recommendations in accordance with viewing taste preferences.

Tubie’s ad specs include an aspect ratio of 16:9, a 25 mbps bitrate, a 25 FPS frame rate and a 135 MB max file size. 

Tubi accommodates ads in the form of .mp4, .mpg, .mpeg, .mov and .mxf file types. Tubi ads must be 30 seconds, 15 seconds or six seconds in length.

However, there is the potential for ads that are one minute and ads that are 45 seconds in length to air if approved internally.

Tubi’s minimum required resolution is 1280 x 720 though 1920 x 1080 is also an option.



Paramount+

Originally known as CBS All Access, Paramount+ provides a litany of content, serving up more than 30,000 episodes. The streaming service even offers live sports streaming by way of a premium membership and local CBS stations. The ad-supported Paramount+ streaming service includes a plethora of video content choices that are more economically accessible. The streaming service offers ads on third-party VAST though they must have an aspect ratio of 16:9. 

Paramount+ also mandates that video ads be less than 10 gigabytes in size, have a bitrate between 15 Mbps and 30 Mbps and have a frame rate of either 29.97 FPS or 23.98 FPS. In terms of video length, Paramount+ ads must be 15 seconds, 30 seconds, 60 seconds or 90 seconds in length.

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