5 Benefits of Videos in Your Marketing Strategies: Video marketing is a critical aspect of any content strategy. People’s attention span has significantly decreased over time. Visuals are an excellent way to put your message across in a precise and catchy manner. You can easily capture your viewer’s attention and express complex concepts in short creative videos.
Video marketing can be a medium of generating leads, creating brand or awareness, measuring metrics through likes and impressions, and so much more. The success of your marketing strategy will highly depend on visuals. Tapping into the video marketing space will be an inevitable step to ensure digital marketing success. Here are a few benefits of video marketing to help you embark on a successful guaranteed marketing strategy.
Implement YouTube and similar platforms into your video marketing campaigns; get the help of platforms like YoutubeStorm to help with the engagements.
- Lead Generation
One reason we market businesses or products is to make leads, which eventually convert to sales. Generating leads from video marketing gives you an edge over competitors, especially if the videos are creative and precise.
If you have mastered the art of storytelling via videos, you will constantly attract new leads and keep previous ones. Lead generation can often be a complex marketing task, but video marketing allows you to accomplish this in easy steps.
- Brand Awareness
Every brand requires some level of brand exposure to its target audience to sell. Brand awareness campaigns come in handy when a brand is actively looking for this exposure. Whereas there are other ways a brand can gain awareness, video marketing stands out from the rest.
Ever heard of a video that went viral, and suddenly you were aware of a brand not known to you before because of its viral video? That is the power video marketing holds for brand awareness. Video marketing, when done correctly, increases views from new audiences.
Views increase conversion. Creating brand awareness through video marketing helps you realize faster ROI.
- Great Storytelling
Frankly, nobody looks forward to drying sales pitches. Either you are pitching or being pitched to, they always seem easy to get through when presented as creative stories.
As a business, you can tap into the art of superb storytelling using short videos that are easy to consume. Storytelling as marketing videos helps your audience relate better with your brand or business.
For a marketing strategy, storytelling on videos makes it easier for you because you can entertain your audience and put your message across without appearing pushy.
- Gain Better Ranking
Video marketing falls into the category of content marketing, and we know Google algorithms love content. Search engines are constantly evaluating content online and ranking sites regarding the content.
Good video marketing can help you upscale your business and stand out from the rest. For instance, if you use a platform like YouTube, one of the most significant search engines, you would be better placed for a good ROI. The more you gain the views, the better your business is ranked on these search engines.
- Build Trust and Credibility
In using video marketing, you also express the personality of the business. People get an experience of what you are selling by watching your videos. They can create a mental image of how the product or service would make them feel.
If you can deliver the same quality for your clients as they had imagined when they saw your advert, you build credibility fast. You can have videos that inform, educate and entertain your audience, and as you build trust, your audience does the marketing for you by sharing and recommending your videos.
Video marketing is undeniably the future of marketing. Apart from the five mentioned advantages, you can also be able to:
- Boost conversion rates
- Collaborate with other brands
- Gain social shares
Incorporating videos into your marketing strategy will help you expand your creativity and explore different opportunities that come with great video marketing.
Final Thoughts
As technology continues to advance, video marketing continues to be improved, with most industries exploring options like AI in video marketing. Social platforms like Twitter, Facebook, LinkedIn, and Instagram enable you to do multi-sharing on one video.
These platforms are great for novice or even seasoned marketers looking to create successful marketing strategies with video content. Remember to keep them precise, creative, and entertaining.