The recent Pandemic has impacted society across the board, not least giving potency to the concept of hotdesking. People from a variety of backgrounds have grown used to working from laptops at home and conducting meetings via zoom connections. This self-responsibility has inspired many to consider alternatives to the 9-to-5 treadmill. A widespread entrepreneurial spirit has been kindled! One of the most lucrative online businesses of all is dating – a global industry currently turning over billions of dollars. So what would be involved with setting up a dating website? Here are your 5 top tips.
Decide on a Niche – Then Own It!
Typing ‘online dating’ into your favourite search engine, will prompt a flurry of results. There are thousands of dating sites out there, so the first question you’ll need to address is where your new venture is going to fit into what is already a crowded marketplace. You could focus on a generic site for meeting women, but you would have to produce something truly innovative to compete with the longstanding outlets that already command memberships running into millions. A better idea would be to think of a niche and be creative when establishing your unique take on this. Incorporating something you’re already knowledgable about – dating for LA Lakers fans, Star Wars aficionados, or whatever – and you could create engaging content.
Opt for Straight forward Design Software
When it comes to launching an Internet venture, nobody has to reinvent the wheel, or even understand too much about coding or website development. Numerous sites offer bespoke templates that you can tailor for your service. WordPress even offers themes specifically aimed at online dating, complete with shopping carts, image galleries, and chat room facilities! All you have to do is tweak the content to your specification.
Incorporate a Robust Financial Platform
How are you going to generate revenue from your dating business? You’ll need to consider what attributes will be free – typically registration, and profile building – and which functions you’ll charge for, such as advanced communication features. Now work out your pricing structure, ideally offering incentives to people for taking out longer memberships for a discounted fee. Lastly, but most importantly, thoroughly test the platform that is going to handle all the transactions. Digital dating attracts singles from all over the world, so some kind of currency conversion software will have to be factored into your plan. These days many online merchants rely on PayPal which offers instant conversion from one currency into another.
Tap Into Social Media
The next crucial topic is how you’re going to get your site ‘out there.’ Your site must comply with the latest in search engine optimization (SEO), including SEO for mobile devices – statistically, the way most of your potential customer base will be accessing your online dating service. Once you’re up and running, with all the appropriate keywords inserted into your content, you can think about notifying your public. Utilize the power of social media – Facebook groups, Twitter and Instagram feeds, and so on – to encourage people to chat about your new outlet – and give it positive reviews.
Revise Your Service – Constantly!
Publishing your website should only be the first stage of your journey, nowhere near the last. If your new enterprise is going to remain afloat, and avoid the terrible statistics of e-businesses that typically fail within the first few months – you must offer something that customers can regard as being refreshed and refreshing every time they visit. So keep updating your web pages, incorporating enticing images, revamping the layout regularly. Analyze web traffic stats to work out which articles are most popular.