Smart TV advertising has industriously transformed the digital marketing space and boosted the digital advertising experience.
The unlimited opportunities with the internet as a platform is a gold mine for marketers.
In this new age of digital advertising, traditional and cable TV are gradually losing their relevance.
Existing and new marketers who have yet to learn about smart TV advertising will lose out on the massive benefits of using this TV advertising for business.
To participate in the paradigm shift of digital advertising, you need to know all about smart TV advertising and how it can be helpful to you as a new marketer.
In this article, you will learn everything about smart TV advertising and the various ad formats it has.
What is Smart TV Advertising and How Does It Work?
Smart TVs are a type of television with a built-in computer that allows users access to the internet. This feature will enable viewers to view content from streaming platforms such as Hulu, Amazon Prime, and Netflix, including some live-streaming TV shows.
A smart TV helps users view content that is not available on satellite, cable, or traditional TV. This innovation, in turn, offers a wide range of new forms of advertising opportunities.
Smart TV advertising is also known as connected TV advertising.
Smart TVs can easily transmit digital advertisements and reach their target audience.
Smart TV ads can be shared on nearly every streaming platform, even TV broadcasts, because of their internet capability.
According to research, smart TV viewership statistics are currently at over 200 million users in the United States alone.
This gives marketers a wide range of potential consumers to possess.
Benefits of Smart TV Advertising
Research has shown that smart TV advertising is gradually taking over the digital advertising space, with its eye-watering advantages to businesses and brands. Here are a few of these benefits:
1. Gets to the Targeted Audience
Smart TVs are forecasted to be on the rise tremendously by offering users a controlled video experience.
This is accompanied by high-quality video content and an opportunity to watch what they want and when they want.
In other forms of advertising, the viewers might frown against disturbing ads and skip most of them.
But with smart TV ads, marketers can reach their target audience at the appropriate time of need, generate massive traffic, and gain new clients.
2. Budget Friendly to Businesses and Individual
Smart TV ads are one of the best budget-friendly types of advertising for marketers. It helps businesses and advertisers to save a large sum of money.
The cost of impressions is consistently reduced in smart TV advertising because, on personal internet devices, only one person gets to see the ad.
However, displaying ads on television gets to be seen by multiple viewers.
The same brand ad can be seen by various persons simultaneously, resulting in a lower cost per impression for marketers.
3. Real-time Measurements
Smart TV allows marketers to effectively measure ad campaigns by keeping tabs on the cost-per-completed-view, conversions, video completion rate, and direct responses from viewers.
4. Improves Viewers Experience
Advertising on a smart TV gives an enhanced viewing experience for users, offering highly customized HD-quality advertising with stereo sound. This improved quality helps increase brand visibility and recognition.
Also, advertising on smart TV offers an excellent full-screen ad display. This makes viewers pay full attention to advertisements on smart TVs and watch them for longer.
Different Ad Formats for Smart TVs
Smart TV advertising is a fantastic experience; it allows marketers to test-run interactive video advertising, call-to-action, and animated and static advertising. This improves viewer engagement and the advert’s performance.
Performance Measurement of Smart TV ads
Most ads are measured based on the number of clicks, which is inefficient for smart TV ad measurement. This is because click measurement applies only to interaction on mobile devices.
So, other applicable and relatable metrics for smart TV ads are Cost-per-completed-view (CPCV) and cost per mile (CPM). Advertisers save money when the CPCV rate is low.
Conclusion
Smart TV advertising has helped many businesses to develop successful advertising campaigns through its customized packages and opportunities to personalize adverts and gain more engagements.
Smart TV advertising is still evolving, and it’s the best investment option for companies to define their audience and improve traffic, conversion, and sales.
With the rapid increase in smart TV usage, marketers and brands will have to venture into this form of advertising to maintain relevance in the digital marketing world.