Maintaining and managing your growing membership can seem to be a complicated task, but it doesn’t have to be.
If your nonprofit membership is growing, you may want to consider switching to an online management solution for your members.
Membership management software allows you to register new members efficiently and handle member inquiries quickly and easily.
Managing your growing membership online can be done successfully and help increase the efficiency of your nonprofit organization.
A membership management solution will keep all of your data in one place so that it’s up-to-date and accessible when you need it.
Membership management software can also ensure that no member slips through the cracks of your organization.
Let’s explore some methods you can manage your growing membership online successfully.
Build Your Membership Online
It’s no secret that the majority of people are online nowadays. And if your nonprofit has a limited online presence, you run the risk of missing valuable membership and donor opportunities.
One way to do this is to create an online presence for your membership community with a website.
Websites for nonprofits make them have a more significant digital presence and offer potential members opportunities to use features on your site like web forms to join your organization or accept payments online for new and existing members.
A website or blog is also a great way to keep your members up-to-date on new content, event information, and other updates about your organization.
It’s one of the best ways to get people engaged and manage your growing membership for your nonprofit with what your organization does and who it serves.
It also gives them more ways to connect as a community.
Automate Membership Communication
Email management is a great way for you to stay on top of your entire membership base and keep everyone up to date. You can send out updates on upcoming events, volunteer opportunities, or new programs and services from the organization.
This helps reinforce brand loyalty and build trust with prospects, donors, and volunteers by giving them easy access to information that’s helpful for their interactions with the organization.
Nonprofits can also utilize can use email marketing to communicate with members, prospects, donors, volunteers, and event attendees to help manage their growing membership.
Email marketing is especially effective at nurturing prospective members such as people who are considering membership.
Ideally, when the email marketing campaign for your nonprofit is automated, you can send emails based on specific actions taken by visitors to your website to tailor it to meet their needs.
Keep Track Of Membership Data
Nonprofits often need to keep track of membership data if they want to run their organization efficiently.
To keep track of your membership data and ensure that the right members are being charged the right amount, it’s crucial to have an organized system in place. Some ways nonprofits can better track membership data:
- Keeping membership records accessible digitally
- Establishing a system for importing and exporting data
- Creating an interface that allows you to view reporting information (for example, how many members have paid their dues or how many people have canceled)