As a marketing agency, your number one goal is to capture the attention of people so they will be more likely to buy your client’s products or services. Impressing your customers does not mean you need to be extravagant in your marketing campaigns. Remember that simple things can give a much better experience for them.
Here are a few tips on how a marketing agency can wow customers.
Exceed Expectations
People have seen a lot of advertisements everywhere—most of which have disappointed them. There is nothing more annoying for them than getting excited over a discount promo only to realize that it is not as good as advertised.
Because of this, people are less likely to think that their expectations will be met. However, if a company exceeds a customer’s expectations, it will surely leave a positive impression. It doesn’t mean you need to undersell your product’s features. Instead, focus on making the process of doing business with you easy and hassle-free.
Deliver On Your Promises
Before you can even attempt to exceed customers’ expectations, you need to meet their expectations first. Luckily, it’s easy to do so, as long as you’ve promised them something that is within the capacity of your client’s business.
If you mentioned anything about a discount, don’t make it hard for customers to get the discount you promised. The bare minimum process of impressing your customers is simply to do as you say. Be clear with what you can give them so that they will not be led on.
People who are misled and expect more from the business will be extremely disappointed if they did not receive what they thought they’ll have. What’s worse is that 95% of customers who had a negative experience will tell other people about it.
Identify and Anticipate Needs
How do you create an advertisement that will leave an impression on the people?
A customer will not buy your product or services if they do not think that they need it in their lives. That’s why it’s important to show that your client’s products or services can be a solution to their problems.
First, identify what your customer needs. Then, you need to create a marketing campaign that revolves around helping your customers with their needs.
This method does not only apply to common necessities such as food. Even something like a piece of jewelry can become a necessity for customers if you simply present it the right way.
You might want to appeal to a certain demographic that needs to always be dressed in their best. In this case, your jewelry is the solution to their needs.
Actively understand why people need to buy your product. Then, design these products and their marketing campaigns to present how they can make your target customer’s life easier.
While a simple marketing campaign about the efficiency of your product can be enough, you can further impress your customers by solving their small problems just by buying from your client’s business.
Do Not Let Them Wait
Your services should both be excellent and fast. People do not like to wait for a long time. It might make them feel disappointed even though you’ve given them a high-quality product or service. Because of this, any delays when it comes to servicing your customers should always be avoided.
This does not only mean faster shipping services. Even as simple as answering someone’s questions regarding a product might annoy some people if they waited too long. People are even more likely to pay more if they have a good experience.
If the customer contacts the company during non-business hours, there should be an automatic response that will ensure the customer that their inquiries will be answered as soon as the business opens. This quick response can set the right expectations on when to get an answer to their inquiries.
Excellent Customer Support
Speaking of customer support, most business owners think that customer support is not a part of their marketing. However, it’s an important step in getting new customers or retaining your current ones. On average, people tell 15 people that they’ve experienced poor customer service with a certain company. In the age of social media, this can be amplified by hundreds.
Improving your client’s customer support will help make a better impression on their customers. By answering all their questions, people are more likely to trust your client’s business over its competitors.
Since the company is dedicated to having a good customer experience, people will think that they will always have a positive experience when buying products and services from your clients. It increases customer trust and might also result in people going out of their way to support your client’s business.
Express Gratitude
Your process of impressing the customers should not end as soon as the product or service has been delivered to them. You can do a few extra steps to ensure that they end the transaction with a positive impression of your client’s business.
A simple thank you or any form of expressing gratitude will go a long way for a customer. There are many creative ways to thank people for choosing your client’s company.
You can do small things such as sending a follow-up email to ensure that they can contact the company if they need assistance with anything related to the product or service that they’ve purchased.
You can also include a thank-you note on the package with a few cheap freebies. Customers also love promotions and discounts, so giving them one after purchase will not only encourage them to buy more but will also feel happy with the generosity.
Conclusion
Without customers, a business will be nothing. It is not an understatement that they are the lifeline of the company. Aside from getting new customers, it’s also the marketing agency’s job to ensure that there is high retention among the existing customers. Choosing the right CRM for a marketing agency can bring you a lot of help. With the guides above, you can easily impress people and encourage them to support your client’s business.