Discord is a popular platform where individuals can meet virtually and form communities. As a voice and text platform, millions of users take advantage of its primary and advanced features. It began as a virtual meeting place for gamers, but today, it is also emerging for entrepreneurs and business owners who want to engage their customers further. So, if you have your own enterprise, here are the reasons you should use Discord:
You Can Create A Community Of Customers
Discord has the tools to help you manage the desires and thoughts of your customers on the service you provide. It’s also an excellent hub for launching products, thanks to its features that allow authorized users to create channels and threads.
Unlike major social media platforms that boast community groups and pages, Discord is more versatile and allows efficient organization. Marketers can determine which members are more likely to respond to marketing efforts within these dedicated communities. Business owners can tag them for exclusive events, discounts, and more.
Discord can create bespoke experiences for the community members, which allows them to collaborate and share without restrictions. Also, unlike other platforms, they don’t need to be on a mobile device to use some of the features.
Discord’s bots and other integrations allow users conveniences such as moderating content, managing time zones, and different ways of automation. You can use Discord to promote your business by taking advantage of purchasing members for Discord to boost the invite count to your channel or server.
The Platform Is Algorithm-Free
Brands have been using social media to market products and services. These platforms hold many registered users that marketers are taking advantage of. But because of their many users, developers have been creating algorithms to establish relevancy and order.
The algorithm sorts out posts by relevance instead of when it was published. Social networks will prioritize which posts to feature on user feeds based on parameters that dictate if they want to see them. It only means that the algorithm ranks your ads and content and limits your control.
Recent data shows Discord currently has 150 million active users monthly. But what separates Discord from these platforms is that it’s a chat messenger and does not have controlling algorithms that dictate which content to feature or when to show it to the users.
You’re free to send invites, post updates, launch events and introduce products on one of your categorized channels. Discord posts content in chronological order, making it easier for members to see. And the members of your community will see your content in real-time as soon as they are visible to everyone on that particular channel.
Assign Moderators And Use Tiered Groups
The most prominent social media platforms have limited space for communities. The page owners can only create one group where they can create all sorts of content with little organizational features.
With Discord, server owners can create multiple voices or text groups or channels with settings on who to allow access and assign management roles. The text chat groups can be organized and managed by different roles. Aside from the server owner, you can give admin and moderator roles to those you trust.
Creating channels by tiers and designing content at different levels gives your customers much to anticipate. It creates more engagement and excitement, especially when members are allowed complete information about products or services. You can also have different special groups for active members and channels dedicated to marketing. Moreover, you can even hire a tech employee and assign them to a customer support channel.
Membership levels and tiers simplify communications and organization across multiple server channels.
Sharing Relevant Content Becomes Easier
Social media marketing is an effective way for businesses to promote and gather data, but Discord can also keep up by creating relevant content.
Marketers create various types of content to build traction for their brands. With that, you can create text posts, graphic images, GIFs, and videos that feature your content from a different perspective. The problem with some platforms is that not all of them are built to allow every type of content. Your team can be the most creative content creators, but limiting platforms can kill creativity.
Discover servers are a few notches better because you can link blogs and tweets. You can showcase your funny side with memes and GIFs. And all team efforts will be received and viewed without a chance of missing them. You can even designate which channel to use for a particular type of content. And yes, the possibilities are endless!
In Conclusion
Discord has many features perfect for managing a community of followers and customers who like your brand. And business owners and marketers get a chance to promote brand content because it’s also independent of limiting features such as algorithms. Since every channel is dedicated to your marketing efforts, your server members can easily view your content in real-time without competing for space.