Promoting your unique brand of dentistry is easier said than done, especially when there are so many competing practices vying for patients’ attention. It can feel next to impossible to differentiate yourself and improve your bookings when you’re doing all the work on top of your current patient load.
This is where some outside help from an expert dental marketing agency can really make a difference. Their consultants will identify what makes your practice special and make sure your ideal patients know about it through a carefully constructed marketing campaign. Here’s a broad overview of how they may go about putting it together:
Create Great Content
The first step is gathering business intelligence about your chosen market to have a clear idea about what dental services people generally need, are most likely to purchase, where your ideal patients live, and what your competitors are offering.
This information will enable you and your dental marketing consultant to come up with engaging content that fits your personality, your expertise, and your market’s needs, and stands out from your competition with more attractive offerings.
Their content strategy should include an online component through email and social media, as well as an offline component in the form of dental newsletters. Both are opportunities to inform your patients about new service offerings, ask them for reviews and referrals, and educate them about best practices when it comes to their oral health.
Market Your Practice Wisely
The next step in your marketing journey is to come up with creative dental marketing ideas to get the most mileage out of your content and intelligence gathering. Here are a handful of the most effective ones:
- Spruce up your image in advertisements to reflect a greater degree of friendliness. Because roughly half the population dreads going to the dentist, a more approachable image can break through that barrier and help them find you.
- Participating in neighbourhood events like fairs and festivals is a great way to meet your community and let them know about how you can help.
- Women make over 90% of dental purchases in their households, so tailoring your marketing materials to them (from educational information to colour) is a must to boost your campaign’s effectiveness.
If you’re interested in learning about more compelling ways to market your practice, get in touch with a leading dental marketing company with a reputation for courteous service and a track record that speaks for itself.
Deliver on Your Promises
The final step in any successful marketing campaign is delivering on the quality of service you promise in your marketing materials. Your patients should feel that the image you project, whether on Facebook or in your monthly newsletters, comes to life when they walk through your door and shake your hand for the first time. When they see that you walk the walk, as well as talk the talk, they’ll have no doubt about having found their dentist of choice.
All it takes is a few minutes of research to get started. Find yourself a dental marketing company that will locate the demographics you’re best suited to serve, and tailor content to them through a variety of proven avenues, and you’ll be giving your practice the best chance at long-term growth.
