\n

---

\n

<\/h2>\n

They Look at Things in a Completely New Light<\/h2>\n<\/blockquote>\n

Nobul is also an example of how disruptive technology platforms look at things in a completely new light. They aren\u2019t a real estate agency; instead, they facilitate real estate partnerships with a tech-forward bird\u2019s eye view of the industry.<\/p>\n

Airbnb\u2019s model is another classic example of a disruptive technology platform that peered outside the box. At a time when the hospitality industry thought in terms of hotels, by-phone bookings, and top-down organizational structure, Airbnb applied to share economy concepts alongside new mobile technologies.<\/p>\n

Disruptive technology platforms don\u2019t succeed by dint of being new<\/em>. They succeed by solving a common problem, looking at things in an entirely new way, and serving a traditionally-overlooked segment of the market \u2013 all by using cutting-edge technology.<\/p>\n

\n

\n","protected":false},"excerpt":{"rendered":"

You hear the term \u201cdisruption\u201d a lot nowadays, whether it\u2019s referring to Industry-shaping titans like Uber and Spotify or plucky startups looking to make waves in a specific market. It\u2019s tempting to refer to any novel approach to business as “disruption,” but the term has a more specific meaning. According to Harvard Business Review, \u201cDisruption […]<\/p>\n","protected":false},"author":1,"featured_media":20676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[10542,10545,10543,10544],"class_list":["post-20675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-how-why-disruptive-technology-platforms-succeed","tag-they-look-at-things-in-a-completely-new-light","tag-they-serve-segments-traditionally-overlooked-by-incumbents","tag-they-solve-a-common-pain-point"],"yoast_head":"\n