2. Leverage Advanced Features<\/h2>\n<\/blockquote>\n

Bigcommerce offers a lot of different features to help you grow your store and increase conversion rates. As you\u2019re setting up your store, take some time to explore the various tools that the Bigcommerce platform has to offer.<\/p>\n

These features can make all the difference in finding customers loyal to your business. What cutting-edge technology do you offer your customers that your business rivals don\u2019t?<\/p>\n

A good example of a feature that you can consider is email templates that you want people who purchase from you to receive in addition to their receipt. You can also choose what type of currency you\u2019d like people to see when they check out on your site (USD by default).<\/p>\n

Don’t forget to turn on SEO Optimization within Site Settings. This will enable Google Analytics so that you get detailed statistics on how people are interacting with your site and which pages on it are popular among visitors and those who convert into buyers.<\/p>\n

The more traffic Google Analytics gets, the better understanding Google will have of what keywords people are searching for and what content they’re clicking on most often. And this information will help you create optimized content and pages for search engines like Google.<\/p>\n

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3. Display Product Using Featured Images and Videos<\/h2>\n<\/blockquote>\n

Featured images and videos are two tools you should use to display your products in the best light possible. These tools are especially helpful for retailers who offer their own products, as they allow them to showcase their differentiating features. One method is to include a video that demonstrates how your product is used.<\/p>\n

Another way you can leverage imagery and video content is by using them as testimonials for your product. For example, if a sports fan bought merchandise from you and loved it, ask him or her to record a short clip talking about what he or she liked about their purchase.<\/p>\n

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4. Organize Your Categories and Products<\/h2>\n<\/blockquote>\n

Organizing your categories and products is a very critical function of running an online store. This allows customers to find items quicker and easier, which in turn leads to more purchases. It also helps you as the store owner because you will know where everything is located instead of having to search through multiple pages.<\/p>\n

Products are also important to optimize because it makes it easy for people who have never been on your site before to find what they want quickly and efficiently. Make sure each product has a clear description, a photo, and pricing information, and is categorized correctly according to industry standards.<\/p>\n

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5. Include a Bottom Bar<\/h2>\n<\/blockquote>\n

One of the best strategies you can use when optimizing your Bigcommerce store is adding a bottom bar. The bottom bar should have things like most popular items, new products, best sellers, and recommended items.<\/p>\n

If your customer scrolls down the page, then they might not see this information, but it will also be visible when they come to your website for the first time.<\/p>\n

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Regular Website Maintenance is Key<\/h2>\n<\/blockquote>\n

You\u2019ve done your research. You\u2019ve decided to take the leap and launch your very own eCommerce store. Now, it\u2019s time to get down to business: setting it up and optimizing it so that you can reach as many potential customers as possible.<\/p>\n

However, anyone who owns a Bigcommerce store will tell you that it\u2019s no walk in the park and there\u2019s more to the e-commerce game than just selling products. You need an attractive store layout, slick product descriptions, and user-friendly checkouts.<\/p>\n

If you\u2019re ready to take your e-commerce store from good to great, consider the tips and tricks listed in this column to optimize your Bigcommerce store for better business results.<\/p>\n

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When setting up your Bigcommerce store, you might feel like a little bit of a shy, scared animal. You\u2019re being introduced to a whole new world of business after all. Running an online store requires you to be on top of things all of the time. This means you can\u2019t afford to slack off on […]<\/p>\n","protected":false},"author":1,"featured_media":20577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[10449],"class_list":["post-20576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-optimizing-your-bigcommerce-store-essential-tips-and-tricks-to-follow"],"yoast_head":"\n