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In the ever-growing digital era, emails seem to be the oldest marketing technique businesses can leverage. However, it is still\u00a0one of the most powerful tools for taking your business\u00a0to the next level of success. As a matter of fact,\u00a0email marking is a core element of digital marketing<\/a>. Emails can help in strengthening your relationship with the existing customers while engaging your prospects. Email marketing can provide your business with the best returns.<\/p>\n However, not all email campaigns are able to produce the desired outcomes. The core reason is the lack of a proper\u00a0email marketing<\/strong>\u00a0strategy. Availability of the services of the experts is an ideal solution to the problem. If you are planning to connect with the experts,\u00a0here you can find a thorough overview of such solution for your business<\/a>\u00a0and improve the success of your email campaigns. With the right strategies, it is quite easy to increase the conversion rate of your email campaigns.<\/p>\n Are you wondering how to increase the conversion rate of your email campaigns and avoid getting into spam? If yes, here are the 7 best ideas you can leverage.<\/p>\n Most businesses prefer renting or buying email lists in order to reach out to a wider audience. However, sending emails to people who haven\u2019t given you permission to send emails may land you in the spam folder. It is always better to build your own email list to avoid such a situation. With an organic email list, your open rate is sure to increase drastically. It is mainly because you will be sending emails to the people who are actually interested in your business offerings.<\/p>\n Building an organic email list can also help in reducing spam complaints. However, many businesses find it challenging to build their own email list. In order to build your email list, one of the best ways is to offer valuable incentives to your target audience. In exchange for appealing discounts and great content, you can easily create a huge, high-quality email list.<\/p>\n One of the main reasons why your email ends up in spam is that you are sending emails to the wrong person. If the receiver is not interested in your email, it is pretty obvious that your email will end up in the spam folder. So, segmenting is a must if you want to avoid getting into spam and enhance your conversion rate. Segmentation ensures that your email reaches the right person, thereby increasing your conversion.<\/p>\n When it comes to segmentation, you can segment your email list on the basis of demographics, behavior, interests and preferences of your customers. Segmented email campaigns can provide you with\u00a0100.95% clickthrough rates in comparison to non-segmented email campaigns<\/a>. Consider segmenting your email list regardless of the action you want your customers to take or what you are promoting.<\/p>\n\n
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