Podcast network hosting for corporate podcasts is the latest trend. There is a rise in popularity, and many are now using podcasts in large companies for communications. From internal company podcasts to public shows, the demand has increased.

And that brings us to the question; how do you balance quality podcasting with advertisements, monetization and sponsorship plans?

By joining podcast networks! While not everyone is a part of one, you can click here to learn how to create a private podcast with the best hosting network platform.

What is a podcast network?

Lots of people can define a podcast. Many even know how to record a podcast remotely. But you’d be surprised that only a few know about podcasting networks.

Think of it like a “network of podcasts”. That is, many podcasts are put together to form an umbrella podcast.

A podcast network is a collection of different podcast shows hosted and managed under a network that oversees individual podcasts’ production, distribution, advertisement and sponsorship deals.

Since the podcast network houses the member shows, they typically must have related corporate podcast ideas. But that’s not always the case. Some podcast networks don’t care about the niche. Still, you must meet their minimum requirements of the number of downloads and frequency of each podcast episode and be open to cross-promotional offers.

What are the Future Podcasting Network Trends?

Check the following trends if you are considering starting a corporate podcast with a podcasting network. They are gaining importance daily, and here are the top trends to expect.

1.    Faster podcast growth

We’ve seen individuals learn how to create a private podcast but struggle to expand their audience size. It takes time to perfect the recording of a podcast remotely, and reaching the target audience is another task.

However, joining a podcast network simplifies the podcasting process, especially when it’s one in a similar industry or niche. The network company already has other podcasters with loyal audiences interested in your internal communications podcast. You can learn how to make your company’s internal podcast grow from them.

2.    Increasing podcasts’ quality

Starting a corporate podcast without thinking much about promoting, monetizing and marketing the content saves time. You have less to worry about, and that extra time you would have spent targeting audiences or discovering how to start an internal company podcast is now directed toward creating more corporate podcast ideas.

Hence, joining a podcast network is great for new podcasters. You can focus on providing value to your dedicated listeners and even have other successful podcasters mentor you on how to record a podcast with someone remotely.

3.    Better sponsorship deals

Sponsorship deals are becoming a common offer that many podcast networks advertise as part of their services. When you join these networking hosts, they manage the promotion of your podcast show to potential sponsors and advertisers interested in starting a corporate podcast within your niche.

We agree that individual internal communications podcasts can secure sponsorship deals without applying to a podcasting network. However, joining a network company gives you more credibility and trust from sponsors.

4.    More ad revenue

Another future trend is a rise in podcasting ad revenue. Generally, corporate podcasts are becoming more engaging, and more listeners are expected to expect ads and promotions. Unlike other platforms, podcasting is unique.

As a host, you build a special connection with your listeners. You are in their ears, and they believe in your internal company podcast content – they wouldn’t tune in otherwise. Reading a promotional advert can sound like part of the internal podcast for employees. They engage with the full content. It’s even better if you’re using podcasts in large companies for communication.

5.    Improved analytics

Another benefit podcasters will gain from creating internal communications podcasts with podcast networks is improved analytics. As an umbrella company, many of these networks have sufficient analytical data and will assist you in creating a private podcast that generates high traffic.

They have a larger data set and will have more insightful data on the behavioral patterns of your listeners. The benefit of these analytics is to help you make more effective podcasting decisions.

Challenges of podcasting networks

We can’t discuss all the benefits of podcasting networks without mentioning some of the common challenges. Some potential drawbacks include:

1.    Loss of creative control

Creating a private podcast with a hosting network means you probably lose some control over corporate podcast ideas. Depending on the terms stated in the contract, the network reserves some right to the submitted podcast episodes. There are also some network companies that impose sponsorship offers that might not fit your brand.

2.    Change in hosting site

Podcasting networks might not accept some hosting sites, so we advise podcasters to always read the terms and conditions before starting a corporate podcast with a network.

Otherwise, you might be required to transfer all internal communications podcasts to the preferred hosting platform. It can be stressful, as you will lose existing analytical data, and there is also the possibility that you could lose files.

3.    Podcast network shares revenue

Individuals using podcasts in large companies for communications might want to verify the percentage of revenue that goes to the podcasting network. Evaluating what percentage works best is comparing the cut to the value of sponsorship deals enjoyed. You should also determine if you can achieve the same total revenue if you choose to do it alone.

Alternatives to podcasting networks

While we expect the influence of podcasting networks to increase, other alternative methods exist to starting a corporate podcast with a network.

  • SEO: search engine optimization is important when learning to create a private podcast or how to start an internal company podcast. The podcast’s descriptions, episode titles and transcripts should all be optimized with relevant keywords that people will search for. Audio SEO is also becoming essential.
  • Local networking: networking with other podcasters is not limited to podcast networks. You can search within your niche for other shows with similar internal communications podcast ideas and cross-promote each other’s content.


Podcasting networks offer the best assistance to fast-developing show hosts who want to release quality corporate podcasts. They are great for those wondering how to record a podcast remotely and can help them navigate the common startup challenges of getting promotional and sponsorship deals.

However, podcasting networks have some limitations. Although their benefits exceed the challenges, always check the terms & conditions before accepting membership.